What band?
Oh, let's see. My indie band has:
I have a custom bright red speaker cabinet from LDS
A custom bass guitar on the UPS truck
Lead guitar has a custom unique body guitar
Also a custom covered Mesa amp
Drummer has a complete custom built boutique drum kit
I have a buddy with a CNC laser cutter who is making us unique metal parts to decorate our guitars and amps, and mic stands
It is basically 100% douchebaggery, all-for-show, just so that we hit the stage with stuff that you can't get. It's part of the entertainment.
And we've got the money to do it, so why the heck not? Should we wait until we're on MTV to get awesome equipment? Our band is a bottomless money pit, and the only thing I would change (if I could) was how much money we make playing music.
I'm having an email conversation right now about spending $2000 on T-shirts that we might never sell.But the shirts are cool, and people are gonna think we're cool for having them, and if spending $2000 makes people think we're cool, then by God we're spending another $2000.
It's complete douchebaggery, and we don't care. We think our music is top-notch, so now we're gonna do anything we can to get people to pay attention to us. It's a bottomless money pit and I love it.