The Instagram photos are by Chris who has nothing to do with customer service or dispatch, he is a part-timer who runs the website and does artist relations.
Latest photo: backstage pass to meet King Crimson.
There are photos of his own bass gear, which is relevant. The red rocks park photos are of a visit by his Japanese friend Jinmo Avantattaque who is an avant-garde guitarist and Kalium strings user.
The chilling / party photos are of birthday celebrations with musician friends and where there was a concert by Jinmo.
Because he is not uptight and over-serious he throws in some cute / funny / offtopic stuff too, about 5% of photos? That's no problem their instagram is not meant to be deadly-serious, they are a tiny company after all.