Rumor has it that Fender will dedicate an entire booth and 12 employees to explaining the revival of the "S-1" switch on all American Standards beginning in 2018. Shirts will be available with the phrase: "S-1, Got One?" Squier will follow with the "S-1/2" switch will clearly be inferior to its American counterpart (heck, look at the name) but will be the subject of 350 threads on TalkBass by those praising its superiority and noting there's simply no difference between MIA Fender and Squier besides the headstock. But, yes, shirts will be offered from Squier that say "S-1/2, Got, uh, One-Half?" They are destined for the GC bargain bin while the MIA counterpart shirt gets sold in Lucky Brand stores using superior cotton (so, so, so soft) for $39.00.
Meanwhile, Sterling by Music Man will revise the model names for clarity. There will be the Sterling Sterling, the Sterling Sterling 5, the Sterling Stingray, the Sterling Stingray 5, the Sterling Gamechanger Sterling in Sterling Silver, the Sterling Sterling Silverburst Sterling, and so on. Basically, anything that MF/GC requests with the Sterling name on it. This will include Sterling by Music Man straplocks for Sterling by Music Man Sterlings and Stingrays only, as well as Sterling Silver Straplocks that only fit EBMM Sterlings. There will be shirts offered that say "Sterling by Music Man: like a Mustang by Ford, (but not a Ford Mustang!)" in that cool Ernie Ball font. All of this this should clear up any confusion about naming the import line Sterling by Music Man and assuage all Ernie Ball Music Man Sterling (USA) owners that their instruments have not been devalued by branding insanity.
In other news, Monster Cable will show that the dedicated bass cables are not only worth the high price for their clarity, ruggedness, and hi-fi capabilities, but they also make perfect jump ropes.
Carvin will introduce a newly designed logo that doesn't look like an old Word Perfect font as well as a headstock that is neither pointy nor looks like a whale. Or, they may just leave it as is. They have considered getting an endorsement from someone known outside of the LA/San Diego underground metal or reggae scene, but that would be inconsistent with 25 years of their catalog.
Ampeg will introduce the Heritage "light" 8x10 which promises to weigh only 175 Lbs and be suitable for those over the age of 28. It will come with a dust cover imprinted with the phrase: "There's a reason the Ampeg fridge is the most common backline!" This will be followed with a warning about trying to move the cabinet up more than two stairs with less than three people or posting questions to TalkBass about fitting it in a Ford Focus. The Tolex will still come off.
Finally, there will be an "in Memoriam" section dedicated to the great brands lost to Fender such as SWR, Genz-Benz, etc. It will be more like a graveyard with tombstones that say "here lies the SWR Black Beauty which, despite a dark exterior, led a noble life until felled by Fender" and "here lies the Genz Benz ShuttleMax 12.0, the knobs so numerous, that Fender technical staff felt that pulling the plug was the only answer -- learning the specs would just take too long" and, of course, "here lies Ovation, no guitar back before or after it has been so round, so plastic, and so adored by Melissa Etheridge - it was one of a kind."
For those attending, please report back if any of these rumors are true!




