You're not taking into consideration that we don't really know what angle we're looking at it from. The most we know is where the camera is pointed, but the sky isn't flat.
We also don't know how big it is. We know how large the glow is, but, as I said, there are lots of things that could create a huge, bright glowing area. That thing could be the size of a tire but have chemical reactions going on between things inside of it, and between those things, the byproducts of their reactions and the atmosphere, and just heat from friction creates light.
The article also says that it broke up into several pieces. More surface area = faster disintegration. It burned up.
You're too quick to say it burned up.
There isn't enough data presented by the media to say one way or the other. I haven't seen footage of it doing so and I'm going purely on the footage in this discussion.
I'm certainly no "expert" but I did live at an airport for five years, I have over 1000 hours as a passenger in helicopters and a couple hundred in fixed wings. I have a legitimate claim to have developed an eye for objects moving in the sky to back up my opinions. The evidence is not conclusive. Is it a meteor? Did any of it hit the ground? I don't know and neither do you. There are a lot of questions that still need to be answered and all I'm really doing is asking.