Yep.
People think of Rickenbackers as expensive because they're comparing them to the prices of other companies' budget lines. A Rickenbacker 4003, street price, sits in about the same range as a MusicMan Stingray, an American G&L, and Professional series Fenders. Considering that Rickenbackers are neck through, which is more involved a build process than bolt-on, it seems to me that they're priced at about what I would expect.
I completely agree with you. Outside the US, "standard range" American made Fenders, G&L's, MusicMan (MusicMen?) and others are very similar prices to those in the US. Unfortunately, Rickenbacker or their International Distributors don't seem to see this similarity in the US market, and so charge more.
Agreed, the production numbers of Fender / MusicMan / G&L are proably far higher than those of Rickenbacker, but they all sit within the same price bracket within the US market place.