We don't prescribe to the nebulous game of retail pricing, meaning applying an over-inflated "suggested retail price" with the intent of giving our shared customers the false impression that they are getting some sort of "individually" special deal that is dependent upon negotiating or special timing. We feel that such pricing games are inappropriate and degrading to the integrity of our product, as well as demeaning to our customers' intelligence!
Instead we set a price that takes into account the actual value of the product.
Here are the first few paragraphs of the letter Mesa sends to its retailers explaining their pricing program:
"Explaining the Benefits of Mesa/Boogies Suggested Pro Net Pricing Philosophy:
The first step is to NEVER refer to it as Retail Pricing
The second step is to NEVER say there is no discounting on Mesa/Boogie Products because Mesa sets the price or restricts what a Dealer can sell the product for
Both of these statements are completely inaccurate (the second being grossly inaccurate and actually illegal) and you will do your customer, yourself and us a great disservice if you misrepresent the facts in such ways.
Mesas Pro Net Pricing is and always has been a suggested selling pricing that is completely voluntary and at the Dealers sole and absolute discretion in terms of what the Dealer elects the final selling price to be This is without exception or any recourse from Mesa. Representing it in any other way to a customer is actually a violation of the terms set forth in the current Mesa/Boogie Dealership Agreement."
Dealers can charge whatever they want - however, our ProNet pricing structure eliminates the use of an inflated MSRP vs Street pricing structure.