Yep, or to put it another way, for $10 I can get a whole month of more movies and TV shows than I could possibly watch in that time frame, beamed directly to my comfortable living room from outer space. What are you providing that would make me want to pay the same amount of money for an hour or two of listening to your band, which I've never heard of before, in a crowded bar with overpriced drinks and rude, drunk, noisy patrons who would limit my enjoyment even if I do end up liking your music?
Sure, if I'm actively seeking an evening of live music I'll go to a venue that I know has a good soundman and a history of booking quality bands, and in that case I've got no problem paying a cover for an unknown band or bands because I know from experience that I'm likely to have a good time. But how many of those venues and how many people actively seeking and willing to pay for that experience on a regular basis are there in your city compared with the number of bands trying to make it there? My guess is not nearly enough to support that ecosystem. And if you want me to pay that same cover to see you play in a crappy bar that cares more about selling drinks than about providing an enjoyable musical experience then you REALLY better be killing it.
There are people who want to see live music and people who want to get drunk and try to pick up strangers; unfortunately the two generally don't mix. If your goal is to attract the first group then you need to be at the top of your game musically and you need to be playing the sort of venues that make the musical experience enjoyable to those patrons, but even then the size of that market isn't nearly large enough to support you and every other band in your area so you're going to struggle to make a living. The second group is both much larger and far more lucrative to most establishments, but they don't want to pay to see your band unless you're bringing a major party-like atmosphere that increases their chances of scoring with the stacked blonde singing off-key in the corner of the bar.