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SBL: When is a bass maker no longer boutique?

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In case I missed it:

For the purposes of this thread, where can I find the working definition of botique?

From what I gathered listening to the 2 of them discuss in the background while working, they didn't really come to a formal definition. They suggested a boutique bass is usually made in a smaller shop with few employees, with options for customization but not always. They went further to try to make categories for boutique basses such as the following:
  • FSO's - Fender Shaped Object boutique basses like those made by Sadowsky NY, Alleva Coppolo, Olinto, etc
  • Customizable - brands that allow you to pretty much do whatever you can dream up - I think this is brands like Alembic & Fodera?
  • Non-Customizable - brands that have a specific unique design that the builder is unwilling to change much of the formula aside from maybe tops, or colours. This would be brands like Wal, F Bass, Ken Smith, etc.
The interesting part I thought was in that they try to make exceptions to some of the rules they thought up and also addressed brand perception as being a big part of what makes something boutique. And also that this perception sometimes changes over time as a company grows. For instance, they said Fender CS is not boutique because the company/brand is too big. But a company like Sadowsky that now offers foreign made instruments would still be considered boutique (the NY shop at least). And a brand like Warwick was once considered boutique in the 90's (based on their perception at the time) but is now no longer boutique because they're too mainstream I guess.
 
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