You'll find lots of metal guys love spector, why not? they're great basses. I think its unfortunate so much of their marketing is focused on the metal guys because they're great for any music that requires an electric bass.
I'm not really sure why you feel that Spector's marketing is geared towards metal bassists...
Since I'm the guy who's been helping them develop their marketing for the past two years, I'm very interested to learn why you have this impression.
For instance on the front page of the site you have under USA basses the following artists (not talking about the Signature guys down the left side):
Doug Wimbish - from funk to rock
Billy Sherwood (Yes) - Progressive Rock
Leigh Fox (Blondie) - Pop/Rock
Bernard Harvey (Justin Bieber) - Pop
Abe Millett (Third Eye Blind) - Pop
Under the Euro Section you've got:
Evan Seinfeld - Metal
Mike Rodden - Pop/Rock
Olivier DeMartino - Hard Rock
Robbie Merrill - not what I'd really consider Metal. just more hard rock.
Alex Webster - Death Metal
Under the Professional Series:
Rich Campbell - Folk/Rock
Johnny April - Rock
Tim King - Hard Rock
Chris Kael - Metal
Eric Leonhardt - Rock
Under the Performer:
Nigel Griggs - Pop
Collin Raye - Country
Jerry Scott - Southern Rock
In the signature artists...
OK I'll give you Rex, Ian Hill and Alex Webster are Metal... or Death Metal in Alex's case...
But Garry Tallent... Bruce Springsteen is hardly considered Metal. A lot of his music isn't even rock... it's more pop or even folkish/pop.
I'd call Nickelback a Rock band. Not metal. But mainstream rock.
And Doug Wimbish has worked with everyone from the Sugar Hill Gang and rap stars to pop chart kings and queens to the hardest rocking band in his resume, Living Colour, who is a solid mainstream rock band in my opinion. I know Doug and he's no metal bassist.
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Between 1985 and 1990, Kramer marketed Spector as a Metal/Hard Rock bass because that's what their guitars were marketed to.
And Kramer spent millions a year advertising, promoting and even giving guitars away to metal and hard rock bands.
Stuart was always against giving guitars away. It's nothing he's ever done. But the guys at Kramer didn't mind giving guitars away to hook an artist. So many, many NS-2A basses were handed out to musicians.
More money was spent on marketing and advertising for Spector in those 5 years than in all the other years combined.
And that "metal" label sticks until today.
But I can tell you first hand, because I'm the guy that Stuart and PJ call up and ask my opinion on these things and I'm the guy that designs the ads... Spector does not specifically market to metal bands. Or any other genre for that matter.
If anything Spector is always trying to broaden the appeal. Note I built an entire section highlighting female artists on the site. And look at the range of artists that have been selected for the spotlight section on each page.
Please do me a huge favor... can you tell me if this is a general impression you have just from the historical standpoint of the high-profile bands in Spector's history that have played them or do you feel that the current marketing materials seem to be designed to appeal more to metal?
I'm being sincere... if you can put your finger on why, telling me will help me because I've been working for 2 years to change this.
I totally agree with you. So many more genres of music would benefit from having bassists in those genres choose to play a Spector.
That's why when I developed the new Spector motto:
Uncompromising Quality
UNPARALLELED VERSATILITY
Unbelievable Sound
I worked really hard to find the three qualities that Spector has that sets it apart from everything else out there.