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Squier website

ghostdog93

ghostdog93

Jul 27, 2010
2,233
1,046
Washington, USA
#1
The Squier website has been axed as of today, it seems.

Right now, the old Squier site leads you to a 404/Page Not Found on the Fender site, but if you go to the Fender main page, you can view the Squier stuff from there.

I'm guessing they did it to cut costs. At least they put up some bigger pictures of the products.
 
#6
ghostdog93 said:
True, from a marketing standpoint it makes sense. But it also means that they don't have to maintain two separate websites.
Click to expand...

I work as part of a large web team for a company with multiple sites and removing one site would do little to save costs especially when the pages still need to be maintained just in a different location. I would bet this is a marketing decision. Lots of people are trying to consolidate to help a fractured image.

Of course I am not sure that Fender even maintains their own websites. If they don't perhaps it would save them money to remove a site. I don't know.
 
#8
That works for me. The Squier axes are now on the right side of the products listing.

Finally, my Bullet has made it to THE Fender site! :D Ref: Bullet Strat® w/ Tremolo, Rosewood Fretboard, Black, 031-0001-506.
 
#18
The orig Squier co. Made violins. Then they went to strings. Leo had them make the first strings for the first p bass. I think it was the sixties when Fender bought Squier and all it lays claim to. So no, Squier has no claim to any product, its all Fender owned.
 
#19
From what I've read, as far as guitars and basses go, Squier has always been Fender. They originally started using the name for the MIMs, they had the big Fender logo, and a small Squier logo at the top of the headstock, but when Fender started having instruments made in Asia to compete with all the copies coming from there, they switched the name to those
 
#20
They rolled the Squier site into the Fender site to add some legitimacy to the brand. The old site was designed for and aimed at a high school crowd. Really basic, some happy colors, and not much else.

The reaction that the new VM and CV lines have gotten I'm sure contributed to the rollup. More traffic to the Fender site, more exposure to the multitude of price points, and Squier's quality lately has been pretty good as most here will testify to. Enough so as to not "tarnish" the Fender brand.

All in all, I think it was a smart move and should benefit both brands. And a personal thank you goes out to Fender for making me not have to look at that dreadful Squier site ever again. Now just make sure to get the rest of the Squier models up soon so as not to enable the rumor mongering here on TB, okay.:hiding:
 

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