So much negativity, and most of it over a name. Seriously, who cares? It's only a name.
Personally, I don't care what MM call them - they could be called the Fetid Horse's Bottom by Music Man range. If they're good, they'll sell. If they're as good as they're supposed to be, I'll probably buy one.
The US-made instruments will remain aspirational, like US Fenders, US Laklands, etc. All EBMM are doing is using a tried-and-tested way of marketing their instruments to a wider demographic. It's worked for Fender, Lakland, Gibson... pretty much everyone, to be honest. Does the fact that Fender make a lower-cost instrument called the Jazz Bass make the US-made instrument also called the Jazz Bass any less aspirational? People who take the time to know this stuff will still want the better, fancier US-made one. People who are ignorant of these facts now just have another instrument in their price range, a price range that EBMM weren't competing in before and can now take advantage of.