I subscribe to Hennings YouTube channel, and he posted his thoughts on the Kemper amps and what's been happening with them. Long story short... People buy the Kemper. They then buy another, usually boutique amp online. They profile the sound into the Kemper, and then return the boutique amp to the online store. They have, just virtually stolen an amp. He compares this with what the free downloading of music has done to the industry. It's a longish video, but worth a viewing.