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The Reverend Club (part 8)

Usually. The first prototypes came in the other day of a new model. It's definitely the most different bass we've made. I really like it. It's off to somebody for their approval....Let the speculation begin!

A hint to this bass is on the Reverend FB page today!
 
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A hint to this bass is on the Reverend FB page today!
very promising!!
If you could make one that looks like this guitar, I'll buy it immediately

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No 5 strings. They always wait to see how the new models go over before making a 5er

Really? This seems like a VERY questionable strategy. I'd wager that a large number of bass players that play fivers could care less about new 4 string models as a basis for whether they want to buy a five string version. I've been rocking my Mercalli for several years now, and I doubt I'll ever own another bass (except an upright acoustic) that has 4 strings. I'm a big proponent of Reverend, but it's a little frustrating to see that the options are Mercalli and...well...Mercalli for quite a few years now.

Meanwhile, constant color updates and other things going on in the 4 string space. The question I would pose is....are you selling fewer five strings because there is lower demand, or are you selling fewer five-strings because you essentially offer one new model and haven't given us anything to want for several years? In 20 years of bass playing (and all but my first two on five string) it has never occurred to me to play a 4 string version to see if I'd like a five string version, I'll simply go find somebody that offers the product I need. The same reason different guitars with pickup combos, string counts, etc. are suited to different players, it's no different for us in the bass camp.

I guess, IMO, using four-string sales/experience to dictate a product strategy for five-strings seems misguided, as I'd bet there are far more players who play one or the other, rather than both. As a result, it seems your simply ignoring the players who have no interest in playing something without a low B string. Much love to Reverend (did I mention I love my Mercalli, I will NEVER part with it), but if that's an actual product strategy, you should hire a new product manager :)
 
Really? This seems like a VERY questionable strategy. I'd wager that a large number of bass players that play fivers could care less about new 4 string models as a basis for whether they want to buy a five string version. I've been rocking my Mercalli for several years now, and I doubt I'll ever own another bass (except an upright acoustic) that has 4 strings. I'm a big proponent of Reverend, but it's a little frustrating to see that the options are Mercalli and...well...Mercalli for quite a few years now.

Meanwhile, constant color updates and other things going on in the 4 string space. The question I would pose is....are you selling fewer five strings because there is lower demand, or are you selling fewer five-strings because you essentially offer one new model and haven't given us anything to want for several years? In 20 years of bass playing (and all but my first two on five string) it has never occurred to me to play a 4 string version to see if I'd like a five string version, I'll simply go find somebody that offers the product I need. The same reason different guitars with pickup combos, string counts, etc. are suited to different players, it's no different for us in the bass camp.

I guess, IMO, using four-string sales/experience to dictate a product strategy for five-strings seems misguided, as I'd bet there are far more players who play one or the other, rather than both. As a result, it seems your simply ignoring the players who have no interest in playing something without a low B string. Much love to Reverend (did I mention I love my Mercalli, I will NEVER part with it), but if that's an actual product strategy, you should hire a new product manager :)

Barisaxman has got some good points here.
Having moved to 5 strings as well, would be hard for me to buy a 4 string bass just to see if I'd like its 5 strings version.
Let's not forget that these are two different beasts.
When I bought my Mercalli FM 5, I went and tested the five strings version, to feel the neck, string spacing, weight, feel etc.
 
No 5 strings. They always wait to see how the new models go over before making a 5er

That's prudent, especially for a brand that's hopefully learned from its past troubles.

Bassists are few. Five string players, much less those who've ever heard of Reverend and might opt for a retro look vs. something modern, are far fewer, while overall the current fashion trend seems to be firmly swinging back toward 4's.

Similarly, Sadowsky refuses to make a 6'er for good reason.
 
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Given the sheer number of Fender-styled 5 string j and p/j variants on the market, it seems odd that a company that offers a rather complete line up of p, j, and p/j combos with both bolt and set necks wouldn't even bother attempting to put a product out to fit the folks that want something besides what the Mercalli offers. It's a really well done bass, but it's not a one-size-fits-all in tonal options, either. As often as I've seen "signature" this and that pop up in other product lines, I have a hard time believing a 5-string Justice or Decision would have trouble moving units...maybe in something other than black (ahem...Mercalli V non-flame...it's been AGES since something else was available).
 
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That's prudent, especially for a brand that's hopefully learned from its past troubles.

Bassists are few. Five string players, much less those who've ever heard of Reverend and might opt for a retro look vs. something modern, are far fewer, while overall the current fashion trend seems to be firmly swinging back toward 4's.

Similarly, Sadowsky refuses to make a 6'er for good reason.
Right on. Reverend knows their business and how to sell basses and guitars. They sit differently in the market to fender and EBMM. Look at their aesthetic brilliance, endorsing artist roster and how widely they are distributed. I think their product managers need very few tips from here.
 
Right on. Reverend knows their business and how to sell basses and guitars. They sit differently in the market to fender and EBMM. Look at their aesthetic brilliance, endorsing artist roster and how widely they are distributed. I think their product managers need very few tips from here.

May be true but it still stinks for us 5 string only players who dig the Reverend brand.:meh:
 
I'm solidly in the 5er camp, I love both of my Mercalli FM's, and though I wish Reverend had some new 5er offerings for us to lust over, I'm aware that in the "grand scheme" of the MI world, they are a pretty small company, and as such, probably have a comparably small R&D budget for rolling out new models.

In the meantime, I'm going to continue rawking these beauties, and being a uncompensated fan boi to anyone that asks me questions about my 2 girls (happens at EVERY gig. :))
 
That's prudent, especially for a brand that's hopefully learned from its past troubles.

Bassists are few. Five string players, much less those who've ever heard of Reverend and might opt for a retro look vs. something modern, are far fewer, while overall the current fashion trend seems to be firmly swinging back toward 4's.

Similarly, Sadowsky refuses to make a 6'er for good reason.
What was their past troubles?