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The Sushi Box FX Secret Society

I'm finally getting around to doing some math on the handwired stuff. I made an algorithm that counts up the cost of parts and the estimated cost of my labor and spits out my profit margin on each pedal. To keep the profit margins the same as the SMD versions:
  • HW Finally would cost $280
  • HW Slampegg would cost $240
  • HW Underground Accelerator would cost $240
  • HW Dr. Wattson would cost $280
  • HW Black Eye would cost $280
  • HW Space Heater would cost $200
These are base prices, i.e. raw finish with tube included.

I'm still looking at April being the earliest I will have these available for ordering, which gives me time to prototype, fix mistakes, and get everything organized with updated CNC files and print files for everything, as well as evaluate stock of components I would need to keep on hand.

January 10 is the last day I'm allowing those with January orders to hold their order for a handwired build, to be delivered in April. February (which I will open soon) and March orders will not have this option, so if you don't have a January order then the only way to get a handwired build will be to wait until ordering for April opens up.
 
I think you’ve stumbled on a great bizness plan.

Step 1: Design a bunch of cool pedals using a long lasting, great sounding, small Russian military tube. Develope a following by selling a bunch to musical gear geeks.

Step 2: Remake your product line with the more common 12Ax7 tubes, (you know, geeks wanna tube roll) Everybody repurchases their mini versions, and succumbs to acquiring even more variations.

Setp 3: Move from SMD designs to through hole, snazzy, hand wired versions. (Sure, there’s no difference between SMD and Hand wired through hole components, strictly speaking, but using through hole allows you to increase the voltage to the tubes so…..) Everybody gladly replaces their 12Ax7 SMD versions for new Hand wired.
If you were an intentional genius, you would have lengthened each step to sell/sell again/ sell one more time in even greater numbers. Still, pretty brilliant if you ask me.

what I expect, is that 30-40 years from now, when my daughter is selling my estate, the Russian mini tube versions will be the rare, fashionably collectible ones. I’ll have the last laugh….. ha ha ha ha ha!
 
I think you’ve stumbled on a great bizness plan.

Step 1: Design a bunch of cool pedals using a long lasting, great sounding, small Russian military tube. Develope a following by selling a bunch to musical gear geeks.

Step 2: Remake your product line with the more common 12Ax7 tubes, (you know, geeks wanna tube roll) Everybody repurchases their mini versions, and succumbs to acquiring even more variations.

Setp 3: Move from SMD designs to through hole, snazzy, hand wired versions. (Sure, there’s no difference between SMD and Hand wired through hole components, strictly speaking, but using through hole allows you to increase the voltage to the tubes so…..) Everybody gladly replaces their 12Ax7 SMD versions for new Hand wired.
If you were an intentional genius, you would have lengthened each step to sell/sell again/ sell one more time in even greater numbers. Still, pretty brilliant if you ask me.

what I expect, is that 30-40 years from now, when my daughter is selling my estate, the Russian mini tube versions will be the rare, fashionably collectible ones. I’ll have the last laugh….. ha ha ha ha ha!

Step 4: Add a class D power amp module, and offer a full 800 W amp version of each pedal for average price of 800 $. Most of your current customers buy the amp version of their favorite pedal, and you also reach a new category of less geek clients. Fortunately, your children are now old enough to help full-time in the workshop.

Step 5: Offer an all tube version of each amp (think Pure Tone Amps) and become millionaire.

:-)
 
I think you’ve stumbled on a great bizness plan.

Step 1: Design a bunch of cool pedals using a long lasting, great sounding, small Russian military tube. Develope a following by selling a bunch to musical gear geeks.

Step 2: Remake your product line with the more common 12Ax7 tubes, (you know, geeks wanna tube roll) Everybody repurchases their mini versions, and succumbs to acquiring even more variations.

Setp 3: Move from SMD designs to through hole, snazzy, hand wired versions. (Sure, there’s no difference between SMD and Hand wired through hole components, strictly speaking, but using through hole allows you to increase the voltage to the tubes so…..) Everybody gladly replaces their 12Ax7 SMD versions for new Hand wired.
If you were an intentional genius, you would have lengthened each step to sell/sell again/ sell one more time in even greater numbers. Still, pretty brilliant if you ask me.

what I expect, is that 30-40 years from now, when my daughter is selling my estate, the Russian mini tube versions will be the rare, fashionably collectible ones. I’ll have the last laugh….. ha ha ha ha ha!
No offense but this description of the SB business model misses the organic nature of the evolution and ( I assume unintentionally ) somewhat comes across as if Nathan’s scheme was devised to make money rather than merely responding to customer demand . I doubt that was the OP’s intention but the humor intended can be very difficult to translate onto the written page . I think too that there’s an assumption above that the only difference between the HW versions and the SMD ones is in the allowable plate voltage . That is not how I understand things as I believe the HW ones also have upgraded audio components . I could be wrong about that but if not - that alone could yield a better product . As to what will be valuable decades from now - rarity is often a selling point alone - even if there is no other real benefit so yeah the OG models may well be worth more . …. As I said no offense meant - I think we’re all great fans of the SB experience here …. Kelly
 
So yesterday at rehearsal for my new project, something in my signal chain went south. I don't really use efx in that scene much yet so I went bass =>HWSH => GM MB-200 Lecompte PT4 Dark Star... whoa... nice tone!

I have one of those little GK's stashed at the 2 places I rehearse. Each sits on a compact 1x15 with a Peavey Black Widow. I may have to scratch build another 2x15 to support my Sushibox addiction...
 
No offense but this description of the SB business model misses the organic nature of the evolution and ( I assume unintentionally ) somewhat comes across as if Nathan’s scheme was devised to make money rather than merely responding to customer demand . I doubt that was the OP’s intention but the humor intended can be very difficult to translate onto the written page . I think too that there’s an assumption above that the only difference between the HW versions and the SMD ones is in the allowable plate voltage . That is not how I understand things as I believe the HW ones also have upgraded audio components . I could be wrong about that but if not - that alone could yield a better product . As to what will be valuable decades from now - rarity is often a selling point alone - even if there is no other real benefit so yeah the OG models may well be worth more . …. As I said no offense meant - I think we’re all great fans of the SB experience here …. Kelly
I think @jbybj's comment was mostly in jest, as I do not have and never have had a "business plan". I like to think I'm pretty good at the technical part of this, but if I were trying to turn this into a real business I would hire someone else to do the business part. The current collaborative hive mind has taken the place of a business plan, if enough people want something I find a way to make it work and let changes happen as they come up.

I've thought about a class D amp module I could throw on the end of any preamp, and I started working on one about 4 years ago, but it didn't work out. But I'm approximately 4 years smarter now than I was then, maybe it's time to dig it back up.
 
Fixed hour post.

I seek the humor in all things. I think my observations are HYSTERICALLY funny. Often, I’m alone in this perspective.
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I miss it already. I just wasn't using it other than for bedroom enjoyment. Sometimes decisions are difficult. It feels pretty nice having it go to a place where it will be loved.
Honestly I'm with you there. I love DWX, it's a killer sound, but it's not my sound, so I don't use one other than for occasional messing around. Always glad to see other people enjoying it.
 

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