Alright, news time.
This will go out as an email later, maybe tonight or maybe tomorrow morning, we'll see how far I get. My plan is to have July and August as normal, 40-slot batches, all typical options open, business as usual. I'm going to try to get the July batch ordering open tonight and I'll let the Secret Society know, then a few hours later I'll let the general public know via email to the mailing list.
September will bring some changes. I talked to a lot of industry professionals while I was at NAMM, and between advice given by a good number of people there as well as based on some discussions I've had with my wife, I will be getting rid of enclosure customization. I still plan to offer full color and simple artwork choices for now, but looking at numbers historically simple artwork has been more popular (with the sole exception of Slampegg) so I may eventually drop options and just have one artwork style per pedal. I'm still planning to continue to offer LED and knob color choices, but starting in September there will not be any more colored powdercoats. I love the looks of the different finishes and I enjoy offering options, and the upcharge made it worth the extra time initially, but I'm at a point where there are only so many hours I have available in a month, and I want to spend less time worrying about finishes so I can focus on other aspects of designing and building.
Also, I've been fighting raising prices for a while now, and I will continue to fight as long as I can, but there are a couple models (HW Lab Rat, SMD Finally, HW Finally) that are going to be increased either due to the amount of hands-on labor required, increased cost of parts, or both. These will not be big changes, most likely $20 per model. This price increase will also take effect in September, so I will continue to keep current pricing for July and August.
I apologize for the inconvenience that comes with change, and I hope everyone that's passionate about their colored powdercoats gets a chance to get some during July and August. As easy as it would be to take the "I don't care what you think, this is the way it is" attitude, I really do care what all of you think, and I hope you understand where these changes are coming from. I enjoy doing this, and I love seeing the enjoyment that my pedals have brought you, so I hope these changes will allow me to continue to keep doing what I'm doing more effectively and for a long time.
Stay loud.
-Nathan