What did Sapporo do?Now that actually sucks - I really like Anchor - he oldest "craft" beer in America.... it was my 'house beer' for years.The label change had little to do with it - I personally liked the new image. What the Japanese company Sapporo and the rise of the trend of "craft beers" did to the brand otherwise had more to do with its demise.
The label change had little to do with it - I personally liked the new image. What the Japanese company Sapporo and the rise of the trend of "craft beers" did to the brand otherwise had more to do with its demise.
