Makes sense. And if the Eppi Trial is successful Gibson will promptly discontinue the USA Thunderbird for another two years so they can bring it back later with only 80% of the retro features in three colors and charge 30% more for it. Unfortunately they have a track record of killing great products, I wish it weren't so. In the meantime I'm enjoying my VP.![]()
I suspect that two things are happening. First, I don't think that market research is being done and/or properly considered. Second, I suspect that the vast majority of management time in the last year has been spent preparing for the debt maturity this summer.
First obvious question - why would you not do/ignore market research? Given what the CEO did previously I expect that there is a bit of arrogance at play, so I suspect that he believes that he is smarter than the market and everyone else. Further, he probably believes that his intuitive numeracy is more accurate than anyone's accounting and analysis.
Second obvious question - why does it take a year to prepare for debt maturity? It takes time to meet with bankers and investors to get a sense of how much money is available, at what price, and under what conditions. Then you have to get things worked out that you can meet the conditions and are able to pay the price of the new debt. This will be things like managing the cost of building a guitar, keeping appropriate inventory levels of both raw material and finished goods, having distributor relationships that meet needs...
). Our table was right by the desert table. As I was eyeballin' some chocolate truffles, the end of an extremely long braid brushed in the path of eyes. I looked up & there was Mark friggin' Farner standin' not 3 feet away from me!!! I looked around the room… & I swear… I was the only one who knew who he was! Hundreds of people all around… and nobody reacting to him at all! I had just seen Grand Funk perform in Kalamazoo about 3 weeks prior. He's still got the chops… and he's still got the pipes… and he still runs all over the stage like a teenager… and he's standing 3 feet away from me dressed in a well cut suit with a western flare, surveying the same buffet as everyone else! It was so surreal! I musta had a look about me, cuz the ex asked me what was wrong. I told her… then she instantly told her mother (a recurring event in our marriage)… pretty soon, everyone at the table was trying to get me to go talk to him. While all this was going on… I had been watching him. He had walked back over to his wife & kids, who were most likely there for Mothers Day as well. With as much as I wanted to go meet him… it was their "Mothers Day" too… I knew I couldn't do it. Still cool though