Being smarter than the market is all fine and good. But... If the market is dumb, you better be dumb to sell things. If the market is dumb and you are too smart, you go just as bust as if you are too dumb and the market is too smart.
The goofy thing is that there's no way to tell whether you are looking at an Epi or Gibson Thunderbird until you look at the truss rod cover. Unless you are inspecting for minor details and check to see what the finish is. A VP would badly fool a whole lot of people who don't know what they are looking at, for example. And, most people who aren't paying attention all the time would easily mistake a CP for a modern Gibson. Maybe Henry J. is trying to kill off Gibson, or maybe pump up Epiphone and then sell it.
My experience (capital markets) is that those who claim to be smarter than the market rarely are...
As for too smart or too dumb for the market, we always said "the market can stay irrational longer than you can stay solvent".
With little data, I would fully expect to see that Gibson does little market research and work on the pronouncements of top management as to what will or will not sell and at what prices. I base this on that robot tuner debacle (clearly never researched or tested that one; just presumed that they knew what was best) and the various stories of ignoring endorsing artist input.
I don't think that Epiphone is being dressed up to sell. It is actually a really good fit for Gibson. Philips on the other hand does look like it is being dressed up.
). Our table was right by the desert table. As I was eyeballin' some chocolate truffles, the end of an extremely long braid brushed in the path of eyes. I looked up & there was Mark friggin' Farner standin' not 3 feet away from me!!! I looked around the room… & I swear… I was the only one who knew who he was! Hundreds of people all around… and nobody reacting to him at all! I had just seen Grand Funk perform in Kalamazoo about 3 weeks prior. He's still got the chops… and he's still got the pipes… and he still runs all over the stage like a teenager… and he's standing 3 feet away from me dressed in a well cut suit with a western flare, surveying the same buffet as everyone else! It was so surreal! I musta had a look about me, cuz the ex asked me what was wrong. I told her… then she instantly told her mother (a recurring event in our marriage)… pretty soon, everyone at the table was trying to get me to go talk to him. While all this was going on… I had been watching him. He had walked back over to his wife & kids, who were most likely there for Mothers Day as well. With as much as I wanted to go meet him… it was their "Mothers Day" too… I knew I couldn't do it. Still cool though