...I have no window into or knowledge of the firm's finances or reserves, but think about this when you are fuming...
Now, only a fool would count somebody else's money, so I am not trying to do that...
At this point their cash flow (unless financed by a line of credit, angel investor, etc.) is probably running on fumes, at best, driven only by (relatively) small deposit fees, the occasional setup/repair work, and incidental sales. Meanwhile, the whole production crew is working on incomplete basses, with little money coming in. Let's all hope, for their sake, that this is being financed with equity (money earmarked for reinvestment)...
So, if they are financing this current period, either prices may need to increase or volume, or both, to pay for the money being spent now. If this period is being paid for from equity, they are only losing the investment value (future value) of that money in other investments. It could be that this is the best gamble with that cash and it will pay off handsomely!
and so on...