Once you dial in the voicing of the head, the electronic quirks of an electric bass, that literally doesn't have a 'true' sound (what is the sound of an unamplified EB, or for that matter, a DB with a pickup?!?), and then finally get on a gig, where the room acoustics vary massively every night (versus putting, for example, a stereo system in a fixed listening location), the concept of 'true' or flat or whatever totally goes out the window.
I'll get your point, but....
An acoustic guitar, piano, trumpet will ALL sound different when the room acoustics vary but STILL you can hear it's characteristics.
If I use my cab on whatever stage I'm on or room I'm in I still hear that characteristic sound of my bass. If I had a mediocre sounding cab I definitely would not hear this.
I'm a strong advocate of a "flat" or "true" sounding system. But "true" doesn't necessarily mean "flat". There are a lot of loudspeaker systems for hifi that are far from flat but do sound very realistic and true. A flat response is just one (but important) parameter of how a speaker system sounds.
I think a lot of people are in shock how "acoustic" their bassguitar sounds when played through a very well designed loudspeaker system.
. For electric bass amplification (and typically a DB with pickup), 'flat' is just another arbitrary EQ curve. Unless you are measuring the cab on the scope using the amplifier that the customer will be using, and quite frankly, the bass the customer will be using, that tells you very little about how it will sound.