Not an easy question to answer. I'll start by stating the obvious. What you present should be more than technical information, it has to encompass a philosophy of everything that should be presented.
The specification sheet helps peak potential customer interest by laying out what the product can do, in technical terms. Hopefully this gets them in the door to try the product. The specifications should be a part of a comprehensive package that presents the information in different ways and at different levels.
Detailed technical specs are appreciated by only a very narrow group. They don't really mean a lot to most players. Of course, specs need to be provided. When you go too much in depth, most people's eyes gloss over. Finding the right balance is the difficult part, which prompted your question.
The answer is to provide a comprehensive package that provides information that appeals to wide audience. This should take the form of a web page that presents the information at many levels. This goes beyong a specification sheet. It should include an overview, features, image gallery (I personally love gut shots, they will show up on the internet anyway), videos, even reviews, and at the end, the technical specification.
Images and videos are so important, many people are visual in nature. There can be an introductory video, another can be technical in nature. The technical video can present the specs in a way that the players can relate to.
Specifications should feature what you want to highlight, otherwise they should be simple and not too detailed.
-A dBV noise spec and basic measurement conditions over a specified bandwidth should be at the top
-Operational input and output specs
-Bandwidth
-Tone stage - sell the features
-Maximum input level, dBu
-Maximum output level, dBu
-THD+noise at different input levels for useful frequencies for combined second and third harmonics, dBu
-Power requirements
-Weight
-Dimensions.
Something that a spec sheet can't provide is a visual presentation of the specifications, for example, the tone stage. How nice would it be if there were an interactive tool that allows one to turn the tone knobs and visually see the changing plot of the EQ over the bandwidth. This is complicated where the volume setting dictates how the tone stage performs. DAW EQ plugins can serve as examples as to how this can be presented. An alternative is to present the tone stage in a video or sets of static images for various tone settings.
Easier said than done. Be careful what you ask for.
