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What has fender done? ? ?

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#26
A-Step-Towards said:
A Fender hasn't been a Fender in almost 5 decades.

Its just a company thats out to make money and Fenders approach to this is throw everything at the wall and see what sticks.
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Cause Leo wasn't out to make money? He designed instruments that could easily be mass produced and didn't even play guitar! News flash, every boutique builder is out to make money. I laugh when people give fender a hard time yet somehow can justify someone charging 10k for a boutique
 
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#27
homer-doh-slap-forehead.jpg
 
#30
THE SAW said:
Fender has filed for an IPO, which will make it a public company. That means shareholders, and minimum labor costs.

IMO, we have little time left. All of their stuff will be made in China or Asia eventually.
There is however, a huge USA supply left. Expect a bit of hype concerning this, and be ready to pay more for American Fender as the months progress.

Just my $0.02.
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The cost of making instruments in China is going up and will continue to go up. The low-cost production will go towards Asia, in fact, it is going that way already. As costs go up in China (and eventually in the rest of Asia), it will remain attractive to make instruments in the United States and Mexico due to transportation, plus the narrowing value of labor cost.

I think that Fender putting the "Fender" brand on Chinese-made instruments was an ill-advised move, and will debase the brand name if they continue. I don't think the instruments themselves are "bad" instruments at all, but it dilutes the North American brand identity that they had worked 20 years to build.

Gibson has been making their own bonehead marketing moves lately, but they are maintaining their consistency of the U.S.-made instruments being branded "Gibson" and the offshore instruments being branded "Epiphone".

Roger
 
#31
String Theory said:
Why not get rid of the Squier brand. I think people would pay $50 to $100 dollars more to have the Fender name on the headstock anyway
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I've played some Squier VMs and CVs that were nicer than some MIM Fenders. Why spend $50 to $100 more when I can get a quality instrument for less? If I have a great bass, I couldn't care less about what country it was made in. The new Squiers have become quite popular; the company would lose money if they got rid of the Squier brand.
 
#33
Jim C said:
Fender is a corporation.
The main focus and mission statement of a corporation is to grow that business.
I would be willing to bet they spend 100's of thousands of dollars on marketing research, customer demands, and the advertising to back it up.
While you or I may disagree, they are producing what they think we want, and are probably planning these products well in advance of release dates.
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Agreed. When I sent Fender a bridge back in 2001 one of the reasons they gave for rejecting it was they had two years of R&D invested in their own "New bridge design". That so called "New bridge design" didn't appear on a Bass until, what, about 2007 or so? Still blows my mind, two years R&D on a simple, rip off, copy of some antiquated set screw design? Rejected because of the so called High Mass Bridge. Pathetic. :bawl:

God bless capitalism.:rolleyes:
 
#34
Khronic said:
Agreed. When I sent Fender a bridge back in 2001 one of the reasons they gave for rejecting it was they had two years of R&D invested in their own "New bridge design". That so called "New bridge design" didn't appear on a Bass until, what, about 2007 or so? Still blows my mind, two years R&D on a simple, rip off, copy of some antiquated set screw design? Rejected because of the so called High Mass Bridge. Pathetic. :bawl:

God bless capitalism.:rolleyes:
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They should make their bridges an oval, now that would be cool!
 
#37
To me, the only "Fender" I will buy is the American made one. Like my P-Bass ( a 96').
They have all the quality I need.

And because I am a loyal American, I refuse to buy anything but "made in america", when possible and when practical.

For this reason, my last bass purchase was a Carvin, and Carvin will probably be my future bass purchases as well.
 
#38
i know that one company actually sets up their overseas instruments over here and they will go out of there way to make things playable and make sure the wiring works, however this company isn't selling nearly as many instruments as fender
 
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