Yep. Even when the pound was stronger against the basket, an American guitar (take your pick) was less in numerical terms than it was in the UK. So even after you make allowances for average US sales tax and EU duty, we're looking at a 30-50% premium. That's a lot of shipping cost!The UK has a high cost of living, build a guitar there, pay expensive shipping costs to send it to the US, pay import fees, then compete with Fender and it's really a losing proposition that only leaves the boutique market as a viable sales model in the US.