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Bergantino Forte pricing.

Yeah, the price is the price with Bergantino gear. Sometimes you'll see this way of pricing referred to as MSP (Minimum Sales Price) as opposed to MAP (Minimum Advertised Price). With MSP, private discounting is NOT allowed; with MAP, it is.

Bergantino definitely falls in the MSP category.
 
As a consumer I can appreciate the OP's question. And as consumers we should always search for best pricing on a given purchase. After all, we work hard for our money.

That said, one of the benefits of our pricing policy is it protects the consumer's investment. When everyone pays the same price, it upholds the secondary/resale value for that product. I know everyone wants to think they paid the lowest possible price, but without ProNet pricing, you will never know that, at least not until you go to possibly sell or trade it in some day, only to realize how little value your product has retained. The fact is the products which retain the most value have the lowest cost of ownership, regardless of price paid. This is clearly evident if you have ever leased a new car. Two new vehicles with the same sticker price may not cost the same to lease. The one with the highest residual (i.e resale value at the end of the lease) will cost less to lease than the one with the lower residual or resale value. Thus the higher quality vehicle will have a lower cost of ownership over the course of the lease. And as I have stated several times here in these forums, it's not about price, it's about value, which is the ratio of quality to price. I feel our products, regardless of price, offer some of the highest values in the industry.
 
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