Brad, I appreciate what you're saying, but I think most of us are looking for a sound we like. If that's not there, the rest of it doesn't matter so much to us. So although only 20% of the video might have been playing, it was 90% of the impact for me. I understand that the cabinet can do other styles. Of course it can, it's a cabinet, and from the sound a pretty good one. But from my perspective I really only heard one sound come out of the cabinet, so that's the lasting impression I'm left with.
The video talks about all the features the cabinet has. For me, I don't focus much on features for a cabinet in particular. Light weight is great, the tilted grill and side ports are interesting. But I'm 99% looking something that sounds GREAT to me, and if it does that, then I'll look at the other stuff.
I'm not criticizing the speaker - after all, I haven't played it or heard it in person. I'm just telling you that the impression I get from the two videos I saw is that it is being targeted at a very particular kind of player (slap, urban gospel, clean modern funk). If you want to interest more players outside that, you might want to shoot some video with a rock player (pick and fingers), a reggae player, a jazz fusion player, or maybe just one person that is good at dialing in several different tones.