Yes, but to Ken's point, if he IS already at (or "comfortably beyond") capacity, he doesn't need to get the name out more... word of mouth is good enough as it is.
So I think it comes down to whether or not my supposition is right that he's not currently at what he expects his capacity to be in the coming year.
Jimmy does distribute internationally through dealers doesn't he? He might also be looking to get the eye of big name players that float around the place. Remember he used to be smack in the middle of midtown Manhattan. Just throwing it out.
When you have a business that starts to grow, you have to be very careful that you don't 'run before walking'... i.e., make sure the current business remains totally solid prior to and during the expansion. Roger Sadowsky should write a book for these guys