• TalkBass has been independent since 1998. Add your voice.
    Create a free account to reply to discussions, view embedded media, and browse with fewer display ads.
    Join free Log in
    Want zero display ads or expanded classifieds tools? Compare plans.

David Nordschow Amplification

#243
"Endorse" means that someone approves of, vouches for, and recommends something. So, DNA has a list of people who are on-board as endorsers. And the web-site shows that they've got speaker cabinets in the pipeline. I'd suggest that the endorsers are all helping tweak the cabinet designs, and even using prototypes.

Or just endorsing David et. al. from previous relationships with him.

And endorsement doesn't require any sort of financial compensation. I endorse Lakland basses without any sort of formal arrangement. I like all the ones I've played, the people at the company have always been great to work with, and I'll tell anyone who's interested that they should check them out. That's an endorsement.

John
 
#246
Randall said:
How can dna have endorsees when they have no products out? Wierd:hmm:
Click to expand...

not necessarily. endorsers might be using prototypes. the term 'product' sorta implies, to me at least, something for -sale- . there's a turnaround period, sometimes a long one, between when a piece of gear is prototyped and it is mass produced.

prototypes aren't generally very glamourous or even all that attractive, and showing them now could be more damaging then helpful - after all, you can't show how good something -sounds, especially if it looks like it was tossed together in a basement, like some prototypes i've seen.
 
#250
cybersnyder said:
True, I guess it implies doubt and I'm reasonably sure that DNA will produce something. My "gripe", and that's too strong of a word, is with the list of endorsers. How can you endorse something when it doesn't exist? Yes, you can twist the meaning of endorser, but in the musical world an endorser is someone who plays the gear, usually for some form of compensation although not always. Without a single product I just don't see how you can have a list of endorsers. It would be like me being an endorser of Roger Sadowsky (disclaimer: example only, I am not). I don't play his basses and have never touched one but I'm sure he could make me a very nice one based on his reputation. What kind of an endorsement is that? Call them all-star future beta testers, but they're not endorsers.

I hope DNA comes out with some killer amps, but it's getting to be a crowded market with a lot of really nice bass gear out there now. The bar has been raised significantly over the past few years.
Click to expand...

only the most visible guys working with the biggest companies get anything more than a little bit of gear for their endorsements, if that.

on the other hand, ime endorsers often work with the companies they endorse on gear development long before that gear is available to the public, especially with amps. i wouldn't be surprised if the dna endorsers are now, or will be, working with prototypes not aesthetically "ready for prime time" that nevertheless are getting the job done, and will continue to do so for some time before any actual "product" comes to light.
 
#251
JimmyM said:
you know, it's kind of a sad commentary when cs like genz benz' cs is consider exceptional and not the norm. this doesn't take anything away from jeff, andy and roger, but it does take away from a lot of other companies whose cs isn't as good.

here's what it boils down to...the gb guys do two things...they listen, and they react. they don't ask you, "how did you get this number?" like ibanez did to me. they don't say, "sorry, we're too big to handle your problem" like fender used to do (they apparently learned somewhat) and us music still does. they don't farm out cs to someone in india, nor do they trash you when you have an operator error problem. they listen and they react. that's all you have to do...listen and react.
Click to expand...

It really can be that basic. In addition you don't treat a warranty as a gotcha. I know of too many companies who'd utter a sigh of relief when a customer's gear failed a week outof warranty. So busy looking at the bottom line they don't see the real bottom line.
:hmm:
 
#252
Brad Johnson said:
Endorsers can help in product developement.
Click to expand...


This seems to be exactly what the endorsers are doing:


[FONT=Verdana, Arial, Helvetica, sans-serif]David Nordschow Amplification Design Philosophy[/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]Our Design Philosphy
[/FONT][FONT=Verdana, Arial, Helvetica, sans-serif]by David Nordschow[/FONT]​
[FONT=Verdana, Arial, Helvetica, sans-serif]When I set out to design a new product, I get very excited about how I can create something that is both extremely useful to Bass players, and is outstanding in it's musical execution and overall operational performance ability. [/FONT]​
[FONT=Verdana, Arial, Helvetica, sans-serif]I approach speaker design in a way similar to how luthiers develop great acoustic instruments. I decide what kinds of musical situations it might be used for, how it will need to work to fulfill those requirements, and what I need to do to balance all the mechanical engineering choices against the artistic and tonal choices that need to be made, to create an outstanding product that player will truly love to use.[/FONT]​
[FONT=Verdana, Arial, Helvetica, sans-serif]A good speaker system should bring out the best in an artist's talent and playing style in a warm and musically additive way, without clouding, changing or obscuring the music being played. You should hear the Bass and the hands of the player - not the sound of the speaker.[/FONT]​
[FONT=Verdana, Arial, Helvetica, sans-serif]After all the computer modeling that I do on each project, and in addition to all the mechanical and electrical design work that needs to happen, the project has to be properly tempered with artistic style and good tonal voicing. It is critical to make certain the speaker will have a voice that is very musical in nature, and has a great perceived tone quality that is both special and interesting to listen to and play through. [/FONT]​
[FONT=Verdana, Arial, Helvetica, sans-serif]Then I get to put the new project in front of our group of great Bass players to see what they think. Our S.E.A.L. Team is comprised of outstanding players with diverse styles and tastes; everyone has their own point of view. This input is always very helpful in making sure that our products are the very best they can be.[/FONT]​
[FONT=Verdana, Arial, Helvetica, sans-serif]After we get done, we do it all again just to be sure we liked it as well as we thought. Only then are we ready to see how the customers like the new products. Hopefully you'll love them as well as we do.[/FONT]​
[FONT=Verdana, Arial, Helvetica, sans-serif]David Nordschow[/FONT]



[FONT=Verdana, Arial, Helvetica, sans-serif]A Groove is a Terrible Thing to Waste! :cool:
[/FONT]​
 
#253
cybersnyder said:
True, I guess it implies doubt and I'm reasonably sure that DNA will produce something. My "gripe", and that's too strong of a word, is with the list of endorsers. How can you endorse something when it doesn't exist? Yes, you can twist the meaning of endorser, but in the musical world an endorser is someone who plays the gear, usually for some form of compensation although not always. Without a single product I just don't see how you can have a list of endorsers. It would be like me being an endorser of Roger Sadowsky (disclaimer: example only, I am not). I don't play his basses and have never touched one but I'm sure he could make me a very nice one based on his reputation. What kind of an endorsement is that? Call them all-star future beta testers, but they're not endorsers.

I hope DNA comes out with some killer amps, but it's getting to be a crowded market with a lot of really nice bass gear out there now. The bar has been raised significantly over the past few years.
Click to expand...

In your example Sadowsky has products. This would be more like you were a Sadowsky user/endorser and Roger started a new company. You sign on as endorser with the new company based on the past relationshionship.

This is hardly limited to beta testing... they can be instrumental in what is even built to be beta tested. So no, it's not just about free or reduced priced gear. At least not in the better endorsement situations I'm familiar with.
:cool:
 
#254
JTE said:
"Endorse" means that someone approves of, vouches for, and recommends something. So, DNA has a list of people who are on-board as endorsers. And the web-site shows that they've got speaker cabinets in the pipeline. I'd suggest that the endorsers are all helping tweak the cabinet designs, and even using prototypes.

Or just endorsing David et. al. from previous relationships with him.

And endorsement doesn't require any sort of financial compensation. I endorse Lakland basses without any sort of formal arrangement. I like all the ones I've played, the people at the company have always been great to work with, and I'll tell anyone who's interested that they should check them out. That's an endorsement.

John
Click to expand...

If it's an offical one, it has to be disclosed. Just saying.
:)
 
#257
Brad Johnson said:
If it's an offical one, it has to be disclosed. Just saying.
:)
Click to expand...

Is there really any such thing as an unofficial endorsement? If a musician says "I endorse xxx" I assume that there is a two-way agreement between player and manufacturer. The agreement meaning that the player uses and recommends the product (or future product) and the company that makes said product acknowledges that artist as a representative of the company. There are products that I like and recommend but until a company asks for my endorsement I can't say that I'm an endorser or an endorsing artist. Or is that the distinction for some? "Endorsing artist" means and official agreement. "Endorser" means I like their stuff but they don't know my name unless they look at the warranty card.
 
#258
ya, i've noticed a few people on here putting "endorses ____" on their sigs who i'm sure don't have deals. the use of that word should be totally limited to those who have received compensation for use of their products just to avoid any confusion.

btw, you can rest assured that i have no endorsements or affliatons because nobody's looking for me ;)
 
#260
cybersnyder said:
Is there really any such thing as an unofficial endorsement? If a musician says "I endorse xxx" I assume that there is a two-way agreement between player and manufacturer. The agreement meaning that the player uses and recommends the product (or future product) and the company that makes said product acknowledges that artist as a representative of the company. There are products that I like and recommend but until a company asks for my endorsement I can't say that I'm an endorser or an endorsing artist. Or is that the distinction for some? "Endorsing artist" means and official agreement. "Endorser" means I like their stuff but they don't know my name unless they look at the warranty card.
Click to expand...

JimmyM said:
ya, i've noticed a few people on here putting "endorses ____" on their sigs who i'm sure don't have deals. the use of that word should be totally limited to those who have received compensation for use of their products just to avoid any confusion.

btw, you can rest assured that i have no endorsements or affliatons because nobody's looking for me ;)
Click to expand...

the rule is they have some level of professional working relationship, or have received some kind of gear/financial break in purchasing gear through their relationship, that might color their perspective or skew their posts.

the folks that don't meet these criteria and use it anyway are misusing the field, and we try to nip that when we can find it, like the 15 year old saying he endorses fender and ampeg. hard to find sometimes though - ultimately we're relying on folks to be honest.
 

Latest posts

Top Bottom
Back