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David Nordschow Amplification

#261
Let's be clear. According to the jaundiced, skeptical, and narrow definition of "endorse" I don't endorse anything. But using the real definition EVERYONE who's ever said "I like this and think you should check it out" is an endorser. That's because the word "endorse" means more than just "I shill this stuff for pay" that too many music types think it means.

Or even worse, the moronic illiterates who think "endorse" means the company endorses the player...

John
 
#263
Players endorse brands, not the other way around. When a company agrees to an endorsement deal with a player, they are not saying "we the company endorse you"--they are saying "we the company recognize your endorsement of us, and we will promote you in our publications in exchange for you promoting us at your shows". There may be other gravy for the player, like discounts, but not always.
 
#266
Splitting hairs here but maybe Beta tester would be a better term than endorsers at this point in DNA's development.

It would be like me endorsing a custom bass that has not even built yet. How do the "endorsers" know if they will like the "sound/tone" of the equipment when the design/testing has not been completed.

Sorry to open up a can of worms folks.
Best of luck to DNA in their development. :bassist:
 
#267
cybersnyder said:
Is there really any such thing as an unofficial endorsement? If a musician says "I endorse xxx" I assume that there is a two-way agreement between player and manufacturer. The agreement meaning that the player uses and recommends the product (or future product) and the company that makes said product acknowledges that artist as a representative of the company. There are products that I like and recommend but until a company asks for my endorsement I can't say that I'm an endorser or an endorsing artist. Or is that the distinction for some? "Endorsing artist" means and official agreement. "Endorser" means I like their stuff but they don't know my name unless they look at the warranty card.
Click to expand...

yes... thee are people who say endorse a product who don't have any other relationship with the company than being a happy customer.
 
#270
Brad Johnson said:
yes... thee are people who say endorse a product who don't have any other relationship with the company than being a happy customer.
Click to expand...

But should they call themselves an "endorser"? I think term in the music industry implies something more than "I like" it implies that they're an endorsing artist.

In the political world it's a little more clearly defined. An organization offers their endorsement and the candidate usually accepts the endorsement, but may reject it if it's not the type of organization they want representing them.

I would never call myself an endorser of a product without the approval of the company.
 
#272
Randall said:
Splitting hairs here but maybe Beta tester would be a better term than endorsers at this point in DNA's development.

It would be like me endorsing a custom bass that has not even built yet. How do the "endorsers" know if they will like the "sound/tone" of the equipment when the design/testing has not been completed.

Sorry to open up a can of worms folks.
Best of luck to DNA in their development. :bassist:
Click to expand...

Only to people who really need to nitpick a fairly basic concept as bongomania laid out. In this case it's a new launch with an old player (company) in a new venture.

So how do they know they'll like the result? Ultimately they don't. Past experience is a good indicator. And should they find they don't like the new product once it's finalized, they can stop their endorsement and move on. Or not.

If Kevin Brubaker, Mike Tobias or Marco De Virgiliis were to stop what they're doing and start a new venture and asked me (not that they would) to be involved most likely I would. I've been nothing but happy with their work and would think that would only continue.
hth
 
#273
cybersnyder said:
'cuse me?
Click to expand...

Hmm... not sure what this means. If you mean "Are you accusing me?" where the "'cuse" is short-hand for "accuse" then certainly not. If by "'cuse" you mean some cryptic short-hand for "excuse" then what I mean is the definition of "endorse" is frequently misunderstood or ignored.

When someone say "Joe Wannabe is endorsed by Craptastic Basses", or "How do I get Lamo Amps to endorse me" they're wrong. Craptastic does NOT endorse. Joe Wannabe does the endorsing.

Just trying to keep the nomenclature clear and precise.

John
 
#274
Don't know if this has been said, but perhaps DN has some sort of prototype done that some of these "endorsers" have been able to try out? Maybe something far from finished but clearly has the "sound/tone" he is trying to achieve????
 
#275
Petebass said:
You're a cynical lot for sure........ How the hell is David supposed to design and test the products himself with only 1 arm?
Click to expand...

Apparently you haven't heard Bill Clements play. He also has one arm but LISTENING to him play you'd never know it ;)

Being disabled has absolutely nothing to do with one's ability, when it comes to music. :D

God Bless, Ray
 
#277
cybersnyder said:
But should they call themselves an "endorser"? I think term in the music industry implies something more than "I like" it implies that they're an endorsing artist.

In the political world it's a little more clearly defined. An organization offers their endorsement and the candidate usually accepts the endorsement, but may reject it if it's not the type of organization they want representing them.

I would never call myself an endorser of a product without the approval of the company.
Click to expand...


Your question was "Is there really any such thing as an unofficial endorsement?" My answer was "Yes".

So to answer your follow up question "But should they call themselves an "endorser"?", my answer is "Officially, no".

This has not the same as a political endorsement. The player says "I like your product and will let others know" in essence. In the case of politics the player is selling himself.

hth
 
#278
jjk2007 said:
Don't know if this has been said, but perhaps DN has some sort of prototype done that some of these "endorsers" have been able to try out? Maybe something far from finished but clearly has the "sound/tone" he is trying to achieve????
Click to expand...


That's entirely possible too.

Having an endorsement does not mean you have a ready for prime time piece of kit in hand.
 

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