Well, what can I say... Whatever the cost and profits are, Thomann and Music Store (another German online company) are a great source for aquiring premium gear at low cost - I use both all the time, but mostly Thomann. Both have identical prices (more or less), free shipping, 30 day returns and extended guarantees on their stuff - What's not to like...
Also been to the Thomann shop a couple of times, and their customer service is second to none - Ask for a guitar/bass which is not on display in the showroom, they will get it from the warehouse right away, unbox it and tune it for you so you can try it out.