Response from Fender:
I do see that it is somewhat “purple-ish”, was this bass sitting out on the display floor @ guitar center?
I which I replied:
It was in the back. This store only had windows on the door. No exposure that I could see. However I did take off the pick guard to see of it was faded and it's nice and even under the guard and all the way around front and back.
And the he said:
Fluorescent lights are the more likely cause than natural sunlight, fluorescents are brutal on certain finishes... I’m not sure to be quite honest, we definitely didn’t intend for it to look like that if it did come out of the factory this way. You are welcome to have it evaluated by a technician if you feel it is an issue.