Fender AVRI discontinued?!

[dtyndall]

Yeah I'd love to pick up a AVRI Jazz bass or 58' P bass as well.

As it is right now, the 64 and 74 Jazz basses are a heck of a deal. Seeing them on MF for $3-500 off the regular price.

 

[markbvt]

So it seems an interesting thing has turned up at NAMM but Fender's been very quiet about it. The AVRI series may have been discontinued as a regular product lineup, but it's not completely gone. There's a 60th Anniversary 1958 Jazzmaster reissue now popping up on some of the online retail stores; here's the Sweetwater listing for example:
Fender 60th Anniversary '58 Jazzmaster - 2-Color Sunburst with Rosewood Fingerboard

Fender did this one in full AVRI mode, a faithful recreation of a 1958 Jazzmaster including the 7.25" fretboard radius. (Beautiful guitar!) And it's not a Custom Shop model.

If they're doing this, I have to believe they'll do a 60th Anniversary 1959 Jazz Bass reissue next year...

--mark

 

[ICM]

So it seems an interesting thing has turned up at NAMM but Fender's been very quiet about it. The AVRI series may have been discontinued as a regular product lineup, but it's not completely gone. There's a 60th Anniversary 1958 Jazzmaster reissue now popping up on some of the online retail stores; here's the Sweetwater listing for example:
Fender 60th Anniversary '58 Jazzmaster - 2-Color Sunburst with Rosewood Fingerboard

Fender did this one in full AVRI mode, a faithful recreation of a 1958 Jazzmaster including the 7.25" fretboard radius. (Beautiful guitar!) And it's not a Custom Shop model.

If they're doing this, I have to believe they'll do a 60th Anniversary 1959 Jazz Bass reissue next year...

--mark

There we go! This could all be part of fender's greed ploys too, who knows?

 

[ajkula66]

Fender 60th Anniversary '58 Jazzmaster - 2-Color Sunburst with Rosewood Fingerboard

Fender did this one in full AVRI mode, a faithful recreation of a 1958 Jazzmaster including the 7.25" fretboard radius. (Beautiful guitar!) And it's not a Custom Shop model.

If they're doing this, I have to believe they'll do a 60th Anniversary 1959 Jazz Bass reissue next year...

--mark

Ahem...I believe that we'd have to wait until 2020 for a 60th Anniversary Jazz Bass, since I'm fairly certain that FMIC doesn't deal with re-issuing prototypes...

Having said that, a '60 - or better yet a dotted/bound '66 - AVRI offerings would be something that I could see myself being interested in...

 

[markbvt]

Ah, you're right. I was reading something the other day that was talking about the Jazz Bass in 1959, but it must have been referring to its development, not when it hit the market.

But either way, the 60th anniversary is coming up soon.

—mark

 

[DirkP]

So it seems an interesting thing has turned up at NAMM but Fender's been very quiet about it. The AVRI series may have been discontinued as a regular product lineup, but it's not completely gone. There's a 60th Anniversary 1958 Jazzmaster reissue now popping up on some of the online retail stores; here's the Sweetwater listing for example:
Fender 60th Anniversary '58 Jazzmaster - 2-Color Sunburst with Rosewood Fingerboard

Fender did this one in full AVRI mode, a faithful recreation of a 1958 Jazzmaster including the 7.25" fretboard radius. (Beautiful guitar!) And it's not a Custom Shop model.

If they're doing this, I have to believe they'll do a 60th Anniversary 1959 Jazz Bass reissue next year...

--mark

Not a Custom Shop model for (nearly) a Custom Shop price...
That was my thesis from the beginning: The relaunched AVS instruments were too good ('63 P, '64 Jazz, '58 P, '74 Jazz). People, who buy the AVR instruments, might as well pay Custom Shop prices, so cut the margins and sales of the Custom Shop while at the same time, not enough people buy the AVS instruments after 2013 to make enough profit for Fender.
Now we get a kind of cheaper produced "Classic Series" from the US (American Originals) for a bit less money - under the magic 2.000,- barrier. And those who want more are send to the Custom Shop or are offered limited edition models - it's rare, it's limited, it's a bit more expensive - at nearly Custom Shop prices.
Maybe it's necessary for Fender to act this way, but it is evidently a marketing decision, not a decison by the people, who care to offer the best products for the best prices, while treating their workers fairly.