Fire at Fender warehouse in Mexico

[jdaunt]

Sounds like the fire was fairly minor, but the fire suppression system probably did more damage. Fender's Ensenada, Mexico factory struck by fire

 

[Warpeg]

Mark my words, FMIC's marketing department is probably hard at work trying to figure out how to spin the fire-damaged instruments as a special edition Road Worn series.

 

[Lammchop93]

Mark my words, FMIC's marketing department is probably hard at work trying to figure out how to spin the fire-damaged instruments as a special edition Road Worn series.

I bet they will! Down here in bourbon in country, a tornado tore the roof off of a bourbon barrel warehouse. They sold the bottles in the warehouse as “limited edition”. When in theory, the barrels exposed to the sunlight from the missing roof are “bad” for aging bourbon.

 

[Lo-E]

Now that’s roasted maple!

 

[2112]

Coming soon from Fender... the Fire-Damage Relic Series!

Coming shortly after... more TB polarization!

 

[Warpeg]

Breaking News! Fender has released a new teaser image of its upcoming Artist Series Jimi Hendrix Monterey Pop Festival Stratocaster!

 

[hypercarrots]

I see this photo in the above linked article. This is the first time i've seen this style of neckplate. When did they start doing this?

Also they have done burnt finishes before

 

[Music Man Dan]

Get your custom flame maple neck.....for a limited time only! Comes with authentic roasted aroma

 

[ZedLepp]

Either all that or we get the rumors that 2022 MIM's are really MIA's.

 

[B-Mac]

Now that’s roasted maple!

Or toasted maple
Hope not Ash(en) Maple

…with water mark finish

 

[mikeswals]

Mark my words, FMIC's marketing department is probably hard at work trying to figure out how to spin the fire-damaged instruments as a special edition Road Worn series.

Caliente

 

[Fender_Bender]

I see this photo in the above linked article. This is the first time i've seen this style of neckplate. When did they start doing this?
View attachment 4590225

Also they have done burnt finishes before
View attachment 4590223

I’ve seen neck plates like that on and off for 20 years or so. Very cool instrument shown with what looks like a koa body and mahogany neck.

 

[tangentmusic]

The Hendrix/Zappa Road-worn Special MIM

 

[Tim Schnautz]

Now that’s roasted maple!

and limited smoked finishes

 

[Leonid Nidis]

I can sell you a pre fire mex player p,made with the pre fire instruments.
New player basses are not same.
3000$ only they dont make them like they used to.

 

[jd56hawk]

Must've been something when the sprinkler system came on spraying water all over the place.
I'd love to see the video!

 

[rantbot]

Now they can advertise the alder bodies as ash.

 

[Swamp_Ronin]

I see this photo in the above linked article. This is the first time i've seen this style of neckplate. When did they start doing this?
View attachment 4590225

Also they have done burnt finishes before
View attachment 4590223

I like that neck plate! I feel like they should lean into the Mexico thing even harder, and make it a distinction as a branding move. It’s worked extremely well for the Japanese stuff.

 

[Modulus 96]

I see this photo in the above linked article. This is the first time i've seen this style of neckplate. When did they start doing this?
View attachment 4590225

Also they have done burnt finishes before
View attachment 4590223

water damage finish will be an industry first.

 

[jd56hawk]

I like that neck plate! I feel like they should lean into the Mexico thing even harder, and make it a distinction as a branding move. It’s worked extremely well for the Japanese stuff.

Wouldn't they have to up the quality first?