Fire at Fender warehouse in Mexico

[tpaul]

Is this going to be one of those stories that "grows in the telling"?

Future eBay item description: "This P-bass dates to '22, the year of the famed Ensenada factory fire. Because so many MIM bodies, necks and electronics were damaged, Fender sent truckloads of US parts down to Ensenada to be assembled. So while it is technically a MIM Precision, it is one of the rare US quality basses that came out of Ensenada for one year only. Blows away any normal MIM bass. Priced accordingly..."

 

[gln1955]

Must've been something when the sprinkler system came on spraying water all over the place.
I'd love to see the video!

Swamp ash?

 

[Pops OB]

Mark my words, FMIC's marketing department is probably hard at work trying to figure out how to spin the fire-damaged instruments as a special edition Road Worn series.

FIRE SALE!

 

[Kipp Harrington]

Get 'em while they're hot!

 

[Ethereal Thorn]

Price hikes in 3 2 1

 

[BobDeRosa]

Now that’s roasted maple!

 

[Chris Szatny]

Mark my words, FMIC's marketing department is probably hard at work trying to figure out how to spin the fire-damaged instruments as a special edition Road Worn series.

Special on flamed maple finished basses!

 

[rashrader]

The famous 2022 MIM Limited Run Scratch and Sniff Campfire series… It’s gonna be tough to get that smell out.

 

[hypercarrots]

i don't mean the shape of the neckplate. I mean - since when have mexican fenders got an all black neckplate with ensenada mexico on them? It looks nice. I see this one has a 2021 number so maybe it's new since 2021.

I noticed when the boxer series got reissued, they had unique new neckplates as well

 

[GretschWretch]

Fire Baked Series! Flamed and Singed Special Series.

For basses only, The Soggy Bottom Boys.

 

[Smooth_bass88]

I'm sorry that they had a fire. No good can come from this.
Wonder what this will do to inventory and ultimately pricing.

I wouldn't worry about that. I'm sure insurance will cover any losses. Most corporations like this can recover from these types of incidents without it affecting the bottom line.

 

[tb-player]

I just came here to see how many comments it would take for the “roasted maple” joke.

It took 4.

 

[P Cheen]

Mark my words, FMIC's marketing department is probably hard at work trying to figure out how to spin the fire-damaged instruments as a special edition Road Worn series.

Nah, this is something Gibson would milk. Lest we forget the Government Series they put out some years back.

 

[Johnny Znuff]

Now they can advertise the alder bodies as ash.

You spelled “ashes” wrong…

 

[Jeffery Axthelm]

Now they can advertise the alder bodies as ash.

Good One!

 

[DCCat]

Prediction: They will blame "supply chain issues" for the subsequent price increases, over and above the price increases they've already blamed on "supply chain issues".

 

[SteveC]

You get a roasted neck, and you get a roasted neck, and...

or...

Introducing....roasted bodies to go along with roasted necks...

or...

New to MIM models only, our special water and/or fire retardant finishes.

 

[hdscout]

Mark my words, FMIC's marketing department is probably hard at work trying to figure out how to spin the fire-damaged instruments as a special edition Road Worn series.

Mark my words, FMIC's marketing department is probably hard at work trying to figure out how to spin the fire-damaged instruments as a special edition Road Worn series.

"Come try the new Fender Smoke series- quality MIM".

 

[Phil Bonk]

Any roasted maple in there somewhere?

 

[Picton]

...I hear the pickups are wound really, really hot.




Ba-dum.
Tsssss.