High school kids looking to buy mid level basses aren't the only people who frequent GC. If they did, we wouldn't see the stores carrying high end basses like EBMM, Fender, Lakland, Warwick, Rickenbacker, and high end amplifiers like Aguilar, Eden, Ampeg, Mesa (at least til recently) etc... And while anecdotal, I've spent MUCH more money at GC as an adult than as a teenager. I have more disposable income, and I know I'm dedicated towards music so I see purchases as worthy investments. What I quoted from you is exactly my point. GC needs to consider repositioning their brand and their value package towards consumers.