These articles are taking on a life of their own. But there is an undercurrent of truth in the rumblings. Gibson's have always been a bit pricey, but current prices seem a bit out of touch. Much like Richenbacher, you're going to pay an extra grand for the name on the headstock. OK. So where's the money going? To the workers? I doubt it. You'd think a team of luthiers are hand building these precious instruments. In the mass production era, robots and under skilled labor are doing more. They are still the number one name in stringed instruments in America. Messing with that kind of legacy leaves a company vulnerable to the competition. Ask Ford and GM what happened when they ignored Honda and Toyota. Arrogance also comes with a steep price tag.