Gibson has been on a determined push to resurrect and perfect the models they offer, now being led by people who KNOW what made the old ones great and are bound to recreate and improve upon those classics.
So that they are doing the same thing on a smaller scale with their traditional bass models is not surprising.
It will be interesting to see if after this, they commit to building contemporary long scale designs to compete with the non-vintage market, axes to go against contemporary Fenders, Music Mans, Ibanez, the BB Yamahas and everything else. To conjure such an axe that's contemporary and Gibson at the same time is an interesting proposition.
And of course, they still have other vintage pathways they could mine, like 335-style EB's, etc. But I got to think a set neck Gene Simmons TBird for $2799 is NOT a direction I'd have considered, but that's me.
Time will tell.