James I also think your facing another problem, you have to win people back. I switched to Japanese Vehicles (Acura) in 1986 after driving BMW's and was blown away at the quality and service. When I went to SUV's in 1993, I just found better value and performance, at the time in a Japanese Vehicle (Nissan Pathfinder) When I purchased my last vehicle, in 1998 I didn't even look at anything other then the Pathfinder.
In other words, exceptional service and performance had made me a victim of brand loyalty. I am sure it's very hard to get that customer back. Between those four vehicles (2 Acuras, 2 Nissans) I have logged 650,000 miles over 19 years with not one disabling service problem.
The other thing I've noticed is dealer attitude, I'm in sales, and I log a lot of millage, so leasing is out of the question. When I was shopping in 93, I noticed the American Dealerships were interested in selling Employee purchase (something not available to me) and leasing. But they weren't interested in calling me when they had a low millage used vehicle show up. I also got the feeling that if they couldn't make a deal that day they weren't interested. I am assuming they've improved.
In other words, exceptional service and performance had made me a victim of brand loyalty. I am sure it's very hard to get that customer back. Between those four vehicles (2 Acuras, 2 Nissans) I have logged 650,000 miles over 19 years with not one disabling service problem.
The other thing I've noticed is dealer attitude, I'm in sales, and I log a lot of millage, so leasing is out of the question. When I was shopping in 93, I noticed the American Dealerships were interested in selling Employee purchase (something not available to me) and leasing. But they weren't interested in calling me when they had a low millage used vehicle show up. I also got the feeling that if they couldn't make a deal that day they weren't interested. I am assuming they've improved.