You can make hammers our of exotic woods with hand carved handles etc, but at the end of the day a hammer is still a hammer,and everyone of them will drive nails.. I think this applies to Fenders because they just work. Its what millions of people, musicians, producers, etc have known since the beginning, and it really doesnt need to be fixed because it isn't broken. The others exist for various reasons like personel perference, exotic woods, specific tonal goals, etc, but Fenders are still the default choice that works for many styles, and as a company I don't think there going anywhere anytime soon.