Check out this Sticky. Cable performance is actually measured rather than just being someone's 'opinion'.
http://www.talkbass.com/threads/instrument-cables-rated-and-compared-a-buyers-guide.811691/
Skip down for the summary if cable tech bores you.
This was a very good start. Everyone seems concerned with capacitance per foot of cable, but cable also has
inductance per foot. All wires have inductance, coiled or not, just as they all have capacitance (to ground or other conductors). You'll almost never see inductance spec'ed for instrument cable; you have to measure it in most cases, or back calculate it from other measurements.
If you look at bongomania's spectral measurements above, you'll see that feeding the cables from a 50 ohm impedance makes them nearly flat for audio, as far as bass guitar goes. This happens because any cable geometry defines that cable's
characteristic impedance, which tends to be low. Matching that impedance at
both ends of the cable gives maximum signal transfer and flattest response. RF (and good audio) engineers like Bob Lee, Bobbybld, and agedhorse know this. At audio frequencies, bongomania's measurements show us that even one roughly matched end helps a lot. Actual unbalanced MI cables I've measured in the past run a little higher, 100-300 ohms typically.
It's the reason balanced mic and audio cables tend to be sourced from and run into (typically) 200-600 ohms. Low characteristic impedance again. Balancing adds extra rejection to noise current that is flowing on
both signal conductors. The tech term for this is common mode noise.
It's rare, however, that instrument cables are either balanced or used at their characteristic impedance. The combination of the inductance and capacitance of the cable makes them act like low pass filters at RF frequencies, and to a lesser extent, for audio. And they will resonate (peak) at some frequency when connected to impedances other than the characteristic impedance. This is borne out by bongomania's later measurements. Cable length and the actual impedance at both ends also affect this.
SUMMARY - the IMO part
I buy my cables mainly for ruggedness and quality of shielding, the tech talk above notwithstanding.

These are real benefits compared to the slight frequency response differences in MI use. Bongomania shows that the majority of cables have about the same capacitance (and presumably inductance) per foot, 20-50 pf. Personally, I stay away from fabric braided cables. Although they are pretty, they are often awkward (stiffer) mechanically and tend to have shield failures
sooner than unbraided cable due to mechanical stresses when they are flexed (in my experience). The fabric braid and the internal shield braid have to be designed to flex the same amount to minimize this (more expensive). Remember, this is live sound usage, not studio, where cables normally are not beaten up quite so much.
If you're going to drive miles of cable (literally or figuratively) you go low impedance and balanced. The telephone company originally did this with every copper phone line. Unshielded. They restrict bandwidth to 300-3000Hz, though, which helps with noise and hum pickup.
A well shielded instrument cable will help filter some RF noise pickup exactly because as used it is a
low pass filter (but not a very good one for audio) presuming the shield coverage is > 90-95% or so. This needs a tight braid (more expensive), or a foil added in addition to the braid (stiffer). Cell phones love instrument cables shielded 80% or less. Many MI cables now spec shield coverage. That's a good thing. It's important to remember that no matter what the specs say, there is no such thing as 100% shield coverage unless your shield is a copper pipe soldered at both ends to a connector flange. 98-99% is what this really means.
Great tone was recorded in studio long before Mogami or Monster existed. A little eq easily removes cable effect on tone if done correctly. Any audible overall signal loss usually indicates a bad cable.
So I use rugged unbraided cable with good shielding and good soldered plugs. It need not be expensive. Less so if you can solder.