True excellence comes not from individuals deviating from the norms but through the well-worn truisms and collective genius of the faceless masses repeating (and thereby refining) the most well worn "cliche's" which are anything but. Genius is part of the collective unconciousness of the masses and never from individualists. That's why Nickleback is a truly great band. They're a band for the masses.
Exactly!
Why pursue excellence through dedication to music, when you can embrace mediocrity and craft the most non-memorable basslines that slot in perfectly with the most non-memorable tunes?