Salvation Army Bands were actually created by Don Kirshner.
Yes...at the time Kirshner thought that Sally Ann bands would catch on big because they were so "street". A small brass 'n' drum ensemble could be set up quite easily anywhere and ready to play.
But players like Herb Alpert and Hugh Masakela were far more adept at studio recording and could reach greater audiences, gradually overtaking the market with their "hip" modern trumpet sound.
Plus a scandal broke out when it was discovered that Kirshner was also secretly trying to start a Goodwill band.


