I don't know- I just watched the video (albeit on my ipad) and I don't think it's that awful. Overall, I question the worth of any of these demo videos- there are SO many variables in tone (hands, strings, amps, etc.) that I don't know how accurate any of them can ever be.
I do see why they used that bass though, even if it is from the "original" Modulus- that top is stunning!
I do agree that they are moving slow, but I am not a business person and don't know what they have involved. Just glad a new Modulus is an option, albeit an expensive one.