Here, this oughta get me banned for life:
HYPERCONSUMERISM
Personal identity
Hyperconsumerism is fueled by
brands, as people often form deep attachment to product brands, which affects people's identity, and which pressure people to buy and consume their goods.
Product lifecycle
Another of the characteristics of hyperconsumerism is the constant pursuit of novelty, encouraging consumers to buy new and discard the old, seen particularly in
fashion, where the
product lifecycle can be very short, measured sometimes in weeks only.
Conspicuous consumption
In hyperconsumerism, goods are often
status symbols, as individuals buy them not so much to use them, as to
display them to others, sending associated meanings (such as displaying wealth). However, according to other theorists, the need to consume in hyper-consumption society is driven less by competition with others than by their own
hedonistic pleasure.
Sounds familiar, eh? I'm just as guilty as anyone else. And since you asked, my S.O. and I have separate budgets for discretionary items. Nobody gets to judge anyone else's purchases.