I'm gonna take a wild guess and say it's a "marketing thing". It's quite possible Fender is waiting for Summer NAMM to go down before they append them to their U.S. website. I'm also guessing they're assuming that "the intarh-webs" in Europe won't bleed through to North America fast enough so they can dazzle people heading to NAMM.
Silly marketers…don't they know that the net flies faster than their predictions (re: vain hopes)?!
Call me Mad

D), but I would think letting people actually know what they'll be able to see "in the flesh" at a big event would stoke interest even higher. It might even serve those events better by
making more people wanna go there!