I would bet most or all of that stuff is taped in the offseason.
Well, now we're mixing in two different subjects though really.
You're right though, I'm all the time whining about the players who are more concerned about building their brand and being omnipresent in all forms of media/entertainment. Those guys aren't football players, they are multi talented individuals who happen to have some good to great athletic skills as well.
What someone chooses to do for four days in the offseason is not the same as an athlete embarking on a music/acting/etc career that is obviously more important to him than playing football.
-Mike