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Peavey Logo - I like it or I don't

As far as the Peavey logo goes:

  • It is perfect and does what it was designed to do very well

    Votes: 127 50.6%

  • I like it but feel another design could be equally effective

    Votes: 36 14.3%

  • I dislike it and feel a more effective logo could be designed

    Votes: 46 18.3%

  • I dislike it and in general I dislike Peavey for some reason

    Votes: 42 16.7%
  • Total voters
    251
#41
PsyDocHill said:
That BLUE with the Classic Logo is stunning. Since it's all in the eye of the proverbial beholder, we'll just find out how many behold the MAJESTY of ye olde Peavey.

I'm very curious to find out, not via talkbass. Nah, via the market: The market talks. We just talk shop.
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Um, is there anyone in here who doesn't buy things?
 
#43
I think it's ugly, but for all of you who keep talking about 80's aesthetics, I hate to break this to you but that spiky logo actually dates from the 1960's.

If you wanna talk 1980's...
PeaveyLogo.jpg
 
#44
Hartley started Peavey Electronics when he was a kid doing all the work himself. Think about that for a second. He sketched that logo in his notebooks at school. He made the first logos by hand using what he had. That's what it stands for. It's a company icon and it's there to stay.
 
#46
I think the classic spiky logo looks OK depending on the context it's used in. Like when it's surrounded by the oval and on an amplifier with classic vintage design, it's fine, looks a little charming in a retro space age way. But when it's on the ugly cheap-looking amps with the aluminum strips, it looks way too cheesy and "buttrock"
 
#47
I read part of a chapter of THE PEAVEY REVOLUTION online. Think I'll buy that book, especially after realizing how much I learned about amps, speakers, live sound and acoustics reading tech articles in the PEAVEY MONITOR starting in the early eighties. Peavey was so far ahead of the curve in bringing newbies along with a relevant education on using gear and getting better results. Them and JBL. How could I hate the logo?
 
#48
srj said:
I really like peavey gear ,,but i do think the logo is a bit dated / spickey / 80s heavey metal ,,,so i do think that it should be redesigned.

I'm trying to think of other companies that did this ,,the only thing i can think of was Toyota , they had a crap logo and then changed it to the circular logo.

I think its good for companies to change the logo if they have turned a corner so to speak ,,and i think peavey has turned a corner , recently their equipment IMO has reached a new standard ,so therefore i think it time for peavey to have a new logo.
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My 2001 Mazda 626, a powerful beast perfect for both road-rage (no, not recommended) and road-trips (recommended) that seems to get better every year (how's that possible?! see, it's true!) just squeezed into the logo redesign. Yeah, the old one was gnarly per most. And, heck, like Peavey, Mazda still cranks out kickin' cars with close to no advertising. Of course, Toyota adverts like mad (divorce forced me to sell my beautifully ugly "mint green metallic" '93 Tercel; it also had the "new" logo), but, yeah, their sales didn't suffer from the logo redesign, so it made it past the vanity panel.

Hat's off to ya. I've gotta rethink my Peavey-logo orthodoxy. :(
 
#49
BbbyBld said:
Hartley started Peavey Electronics when he was a kid doing all the work himself. Think about that for a second. He sketched that logo in his notebooks at school. He made the first logos by hand using what he had. That's what it stands for. It's a company icon and it's there to stay.
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I sketched a lot of stuff in my notebook that I wouldn't dare show people now ;)

Well Bobby, take heart in the fact that us logo-haters are in the overwhelming minority.
 
#53
To the OP (hrgiger): I will concede your point that the Peavey logo is easy to recognize from a distance, by virtue of it's unique shape. If that is all a logo needs to do, then yes, it's a "perfect" logo.

I think a logo should also be aesthetically pleasing, and generate a good feeling about the product or company. In that regard, I would say it has not been so successful. I find it ugly and amateurish, and suspect it has played some role in the "Peavey stigma".

I am not a Peavey basher. I like the company. I like that it's still owned and run by it's pioneer founder, not some MBAs who could as easily be selling Huggies. I like that they have generally provided decent reliable gear at a good price. I like that they've tried to keep manufacturing in the USA as much as the competitive environment would allow. I like Peavey's customer service. I like that they can be a decent steward of companies like Trace Elliott and Crest. And so on...

So the Peavey logo has always bothered me as a fan of the brand. When the block-style logo was introduced, the "recognizability" argument was against it. So a second element was added - the triangular graphic, which could be recognized at a great distance. But the pointy logo still won out, and apparently is here to stay. :( Now it usually appears with an elliptical background that does not blunt the ugly. Worse, it's frequently backlit. Ick.

I still have lots of Peavey gear; mostly older stuff, with pointy logo removed whenever possible. Less of an issue now... there's no longer a Peavey bass amp that fits my needs. Disappointing, but that's another topic.
 
#55
JimmyM said:
Funny...I don't like it because it reminds me of fat southern rockers with mullets and and bad coke problems ;)
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Spandex, fat southern rockers w/ Mullets, - AGREE!!!!!!!!!!

& cheap, drug addled guitards in the 80's, who could only AFFORD one instead, of a Twin etc etc.... coz they were either too stingy, spending too much on drugs or thought it was cool to go with an alternate co. :eyebrow:

They STILL made some cool music thru 'em tho!! :D

& the LOGO.... I'm a bit on the yuk side, but think it oughta stay.. it's part of history:hiding:
 
#56
Well, there is also the "tweed" style Peavey logo (on for instane Delta Blues) which I find to be almost too low profile, anonymus. The original pointy one is sure an eye catcher, but for the wrong reasons, IMHO. I do not dislike Peavey gear (I have a mk VIII console that I really like) but I think they would actually improve their sales by rejuvenating their brand and the corporate "aesthetics".
The blocky 80/90-s style logo was something of a detour, IMO, breaking new ground but not leading anywhere. I think they did better in terms of design in that era than before - the design of even older stuff really has not aged well...

All IMHO, of course. And I think it is great that a brand like Peavey do so much design and development on the speaker side, so we are not all forced to buy Eminence...

/Alexander B
 

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