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"People Don't Like Making Music"

Yeah, I mean, why bother going on dates when you can use the Masturbo-Matic? Why bother cooking and eating when you can just eat new AI People Chow? Why buy six packs of expensive imported beer when you can just swig a couple ounces of grain alcohol?

I often use this analogy:

You can get into a medium-priced modern automobile and travel 200 miles before lunch, almost completely isolated from vibration, with climate control maintaining your surroundings at a constant 68F, listening to your favorite tunes, and step out of the car almost unfatigued. And yet people continue to RIDE HORSES.
Yup. I’d rather do that 200 mile journey on a motorcycle, not a car, if I had a choice (like not riding on icy/snowy roads).
 
From the story:
“And so that is first and foremost giving everybody the joys of creating music and this is a huge departure from how it is now. It’s not really enjoyable to make music now […] It takes a lot of time, it takes a lot of practice, you need to get really good at an instrument or really good at a piece of production software. I think the majority of people don’t enjoy the majority of the time they spend making music.”

CEO of AI Music company says people don't enjoy making music.

Let's just say if I met this guy on the street I would behave very badly.
This person has clearly never worked hard to prepare on an individual instrument, then sat amongst a group of musicians all playing together, and experienced the joy and beauty of seeing an extremely diverse set of individuals playing extremely diverse instruments, and making something more beautiful together than they could alone. It's a profound, human experience; something you literally feel, not just with emotions, but also with air moving around you.

The idea that an individual can experience that same joy by purchasing this person's software is nonsense.

I'll never forget the first time, in 6th grade band, we played our first note as a full band. It was sometime in the first week of school, and we'd all been given instruction on how to play our individual instruments, and learned a few notes. We practiced at home, and maybe on Thursday or Friday of that first week, our teacher had us all play that first note together as a band. It was the most profound musical moment of my life. All these kids from different walks of life playing wildly different looking and sounding instruments just played something together that sounded like music. I was in awe of what we had done as a group. It was one note, but it taught me so much about humanity and society in that one 5 second timeframe. A diverse set of humans can make something more powerful and beautiful together than they can alone.

And let me be clear... It wasn't about the note itself. I'm sure it sounded terrible. It was about the connection between all of us (humans) laboring together to accomplish something in the same time and place to make something beautiful. It wasn't perfect. It wasn't efficient. It wasn't profitable. It wasn't easy. But it was real, and it was powerful.
 
From the story:
“And so that is first and foremost giving everybody the joys of creating music and this is a huge departure from how it is now. It’s not really enjoyable to make music now […] It takes a lot of time, it takes a lot of practice, you need to get really good at an instrument or really good at a piece of production software. I think the majority of people don’t enjoy the majority of the time they spend making music.”

CEO of AI Music company says people don't enjoy making music.

Let's just say if I met this guy on the street I would behave very badly.

He may be right. Or another reason is "why make music if no one is listening to it?" Personally, I enjoy the process of creating music, and even more to perform it live. But the live experience seems to be on the decline for various reasons. And according to this research, most music is not even listened to via streaming. The OLDIES are the most listen-to body of music. New stuff -- nary a listen.


Spotify has become the go-to music streaming platform for listeners across the globe. The artists that Chartmetric track had a combined total of 61.4 billion listeners and 23.4 billion followers. These counts are non-unique, more information is available in the methodology section.

Of the 11 million Spotify profiles tracked on Chartmetric, only 1.58 million (14%) have more than 10 listeners from month to month - emphasizing just how much the platform is utilized by undiscovered artists. From this 1.58 million, 37% have more than 1,000 monthly listeners.
 
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Incredible. But unfortunately, he’ll hit that core group of people with money to burn and the need for instant gratification and will make his fortune.

What’s next? Maybe his next offering will be an AI version doing air guitar because folks are too lazy to be on stage?
 
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