Actually, Roscoe has employed several proven and respected survival strategies in a ruthless global economy:
1) Expand market/model range to capitalize on market demand (Roscoe traditional line)
2) Invest in facility and technology to provide quality and efficiency
3) Increase prices to cover costs and make profit
4) Keep prices lower than competitors (still lower than Ken Smith, and much lower than Fodera)
5) Provide excellent service to potential, existing, and past customers
6) Follow moral value principal of keeping production onshore
• a) Contrast to another beloved (on Talkbass) NY "maker" that has model lines including several tiers of offshore products, although offering only slight discounts for these. Also, takes orders for future offshore production while keeping no stock. Order is only placed once bulk order number is fulfilled by prospective customers. No inventory cost or production investment risk. Offshore product with "name" brand
• b) Strive to operate and survive in an environment of cheap-minded typical consumers. The norm is exquisite champagne thirsts and watery-beer pocket books.
Beautiful Roscoe basses are found in the Talkbass classifieds on a daily basis. The ones that sell are typically priced in an attractive manner. This trend stretches back many years. It is nothing new for the unique Roscoe designs, or the Roscoe traditional tribute basses.
Point and counterpoint bottom line: It's not over until the fat lady sings. .