It took three tries for me with Facebook, peer pressure was very strong, and only retiring from gigging completely made it really work. I pretty much got told I needed a FB account if I wanted a NAMM badge one year, even. So I went with accepting no friends and just having a business page, which IMEis pretty worthless if you're not willing to buy into FB's pay for clicks model. I still managed to get more than 1800 hits in less than a day with one particular new bass day post though, and it was just an in-progress pic.
@Dr. Cheese: no sniping at your viewing habits intended, it seems to make you quite happy beyond the GAS inducing aspect.