Can't access the video from the UK. Any chance of a quick summary?
As for the deadlift thing, that sounds a bit stupid. What are they worried about? Damage to the equipment or damage to you?
See if this works for you:
planet phagness - YouTube
Planet Fitness is a chain of gym catered towards gym-goers that aren't as "hardcore, those that are "intimidated" by other people who lift weights. They have a very strict policy on things you can and can't do; for example, you can't grunt, can't carry water bottles larger than certain size, can't wear tanktops/cut sleeves, etc. because they feel other members will be intimiated while sharing gym space with them. To them, anyone even slightly muscular and lifts somewhat heavy weights = jerks. It's all part of their "No Judgment" policy.
The Daily Show is a satire show, and the segment pokes at the hypocricy of it all.
One of PF's commercials:
Funny Bodybuilder Planet Fitness commercial - YouTube
Some other parody:
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edit:
I think for dl, it's a bit of both, maybe more towards the latter. I haven't seen a gym with proper lifting platform in my area.


